Web Design and Call to Actions

It's hard for most people to think about the user experience and how you should setup their website for their target audience during the web design process. One thing to make sure, is to have a call to action on each page of your website to make it easy for the user to either buy your product or service, or contact you for additional information. Go through each page of your site in your customer's shoes, and make sure not only the navigation of the site makes sense, but a call to action is available. You need to make your content accessible to the user as quickly as possible, and the more call to actions, the higher your site conversions will be. You will also want to be able to track these conversions or call to actions. If your site is small and you don't have allot of products, you can keep track with a note book. If you have a larger site, you will want to implement a tracking software to track not only traffic, but sales and how the sales were generated.