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Monday, August 21, 2006

WebSite Design Splash Pages

I am truly amazed at the number of websites that continue to be built using a spalsh page. A splash page is typically a graphic, with a link saying enter. The only problem is, is that the rest of the site does not get spidered and indexed by the search engines. You will see only the splash page indexed. A quick fix to this is to put the navigation links on the splash page, allowing the search engines to crawl the rest of the site. The better solution is to remove the splash page. Typically you see these on smaller sites, however for search engine optimization, they serve no purpose. If you are interested in a well designed website, visit us at website design

Tuesday, August 08, 2006

Web Design and Call to Actions

It's hard for most people to think about the user experience and how you should setup their website for their target audience during the web design process. One thing to make sure, is to have a call to action on each page of your website to make it easy for the user to either buy your product or service, or contact you for additional information. Go through each page of your site in your customer's shoes, and make sure not only the navigation of the site makes sense, but a call to action is available. You need to make your content accessible to the user as quickly as possible, and the more call to actions, the higher your site conversions will be. You will also want to be able to track these conversions or call to actions. If your site is small and you don't have allot of products, you can keep track with a note book. If you have a larger site, you will want to implement a tracking software to track not only traffic, but sales and how the sales were generated.